GoHighLevelTemplate

GHL VIP Upgrade & Experience Nurture Templates

Professional copy and logic for converting standard ticket holders to VIPs through automated GHL workflows.

High-Converting VIP Upgrade Sequences

Maxmize your event revenue by offering segmented upgrades to your existing ticket holders. Use these templates to build your GHL email and SMS steps.

Email 1: The Exclusive Invitation (Sent 14 Days Before)

Subject: Something special for you, {{ contact.first_name }}...

Hi {{ contact.first_name }},

We are so excited to see you at [Event Name] soon! We noticed you currently have a General Admission ticket, and we wanted to offer you an exclusive chance to upgrade to the VIP Experience.

As a VIP, you will get access to:
- Priority Seating
- Private Q&A with Speakers
- Exclusive Networking Lunch

There are only [Number] spots left. Click below to upgrade your ticket instantly.

[Link to Tixified Upgrade Page]

GHL Workflow Logic Setup

To ensure you don't annoy people who have already upgraded, use this logical structure in your GHL Workflow Builder:

  • Trigger: Tag Added (Tag: Ticket_GA)
  • Wait Step: 3 Days
  • Condition (If/Else): Does contact have tag Tag: Ticket_VIP?
  • If No: Send Email Template 1
  • If Yes: Exit Workflow

SMS Follow-Up (Sent 7 Days Before)

Copy: "Hey {{ contact.first_name }}! Last call for the VIP upgrade at [Event Name]. We only have 3 spots left. Grab yours here: [Link]"

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