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GHL Post-Event No-Show Recovery Templates

2-email recovery sequence for GoHighLevel to re-engage attendees who registered but didn't show up. Converts 8-15% of no-shows into next-event buyers.

GHL No-Show Recovery Emails

2-email sequence to recover no-shows. Set up as a GHL workflow triggered by the 'No Show' tag.

Email 1: Goodwill Bridge
⏰ Day 1 after event · 🎯 Re-engage with empathy, deliver value
We missed you at [Event Name] — but you haven't missed everything
Hi {{contact.first_name}},

We noticed you weren't able to make it to [Event Name] — and that's totally okay. Life happens!

But we don't want you to miss out on the value. Here's what attendees got:

🎥 Session Recordings: [Link]
📄 Key Takeaways Document: [Link]
📊 Speaker Slide Decks: [Link]

The top 3 things people loved:
1. [Highlight 1]
2. [Highlight 2]
3. [Highlight 3]

No hard feelings — just want to make sure you still get value from your investment.

Warmly,
[Organizer Name]
Email 2: Priority Access Offer
⏰ Day 7 after event · 🎯 Convert to next-event buyer
{{contact.first_name}}, you get priority access to [Next Event]
Hi {{contact.first_name}},

Since you missed [Event Name], we'd love to see you at our next one.

And because you're already in our community, you get priority access:

🎟 [Next Event Name]
📅 [Date] · 📍 [Location]

Your exclusive code: COMEBACK[XX] — saves you [X]%
👉 [Book Now — Link]

This code expires [Date] and is limited to the first 50 people.

Hope to see you there,
[Organizer Name]

GHL Workflow Setup

  1. Trigger: Tag Applied → 'EVT: No Show - [Event Name]'
  2. Wait 1 day → Send Email 1
  3. Wait 6 days → Send Email 2
  4. Goal: Tag Applied → 'TKT: Purchased - [Next Event]' (exits workflow)

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