GoHighLevelTemplate

GHL Pre-Event SMS Sequence Templates

5 ready-to-copy SMS messages for your GoHighLevel pre-event automation — from purchase confirmation through morning-of reminder. Reduce no-shows by up to 60%.

GHL Pre-Event SMS Sequence

5 SMS templates optimized for GoHighLevel automations. Copy directly into your GHL workflow SMS actions.

SMS 1: Purchase Confirmation
⏰ Immediately after purchase · ~140 characters
Hi {{contact.first_name}}, you're confirmed for [Event Name] on [Date]! Check your email for details and your QR ticket. See you there! 🎟

Purpose: Instant confirmation builds trust and excitement. Sets expectation to check email.

SMS 2: One Week Reminder
⏰ 7 days before event · ~120 characters
Getting excited for [Event Name] in one week, {{contact.first_name}}! Any questions before then? Reply here anytime. 🙌

Purpose: Opens two-way conversation. Catches potential no-shows early.

SMS 3: Three Days Before
⏰ 3 days before event · ~150 characters
Just 3 days until [Event Name], {{contact.first_name}}! Full logistics in your email — venue, parking, what to bring. Can't wait! 📍

Purpose: Reinforces logistics email. Creates anticipation.

SMS 4: Day Before
⏰ Day before event, afternoon · ~140 characters
[Event Name] is TOMORROW at [Time]! See you at [Venue Address]. Bring your QR code — check your email for it. 🚀

Purpose: Final commitment nudge. Reminds about QR code for smooth check-in.

SMS 5: Morning Of
⏰ Event day, 2 hours before · ~130 characters
Today's the day! 🎉 [Event Name] starts at [Time]. Your QR code: {{contact.ticket_link}}. Can't wait to see you, {{contact.first_name}}!

Purpose: Final touchpoint. Direct link to QR code ensures smooth check-in.

GHL Setup Notes

  • Add each SMS as a separate action in your Pre-Event Drip workflow
  • Use date-relative delays ("Wait until X days before event date")
  • Use the {{contact.first_name}} merge field for personalization
  • Keep SMS under 160 characters to avoid splitting

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