GHL Strategic Event Re-Marketing Campaign Worksheet

Worksheet: Event Re-Marketing Strategy

Acquiring a new attendee is 5x more expensive than retaining an old one. Use this worksheet to map out your GoHighLevel re-marketing campaigns.

Section 1: Audience Segmentation

Segment Name	GHL Tag Criteria	Key Value Proposition
Loyal VIPs	Ticket: VIP + Attendance: Yes	Exclusive early access & loyalty pricing
General Interest	Ticket: GA + Attendance: Yes	Highlighting new speakers/topics
No-Shows	Ticket: Purchased + Attendance: No	"We missed you" + special discount

Section 2: The Multi-Touch Sequence

Fill in your messaging hooks for the following 3-touch sequence:

1. Touch 1 (Email): The "Big Reveal" - Focus on the core transformation of the next event.
2. Touch 2 (SMS): The "Limited Quantity" - Create urgency around early-bird allotments.
3. Touch 3 (Email/Ringless VM): The "Final Call" - Direct contrast between attending vs. staying home.

Section 3: Conversion Tracking

Ensure your GHL Trigger Links are active so you can track clicks and automatically move engaged leads into a 'High Intent' pipeline stage.