GHL Strategic Event Affiliate Management Guide

Scaling Sales with an Affiliate Army

Affiliates can account for over 40% of ticket sales for high-ticket conferences. This guide details how to configure the GoHighLevel Affiliate Manager specifically for event ticketing through Tixified integration.

Phase 1: Setting Up the Campaign

In your GHL sidebar, navigate to Marketing > Affiliate Manager. Create a new campaign dedicated to your event. Define your commission structure (Percentage vs Flat Fee).

• Link Customization: Point the affiliate link to your Tixified checkout page or a GHL landing page with an embedded Tixified widget.
• Cookie Life: Set a 30-day cookie to ensure partners get credit for late-stage buyers.
• Payout Thresholds: Decide on a minimum payout (e.g., $100) and frequency (e.g., Net-30 post-event).

Phase 2: The Affiliate Onboarding Workflow

Automate the onboarding of your partners to keep them motivated. Create a GHL Workflow triggered by 'Affiliate Added'.

Phase 3: Tracking & Verification

When a ticket is purchased via Tixified, the conversion must be recorded in GHL. Ensure your GHL Tracking Code is installed on the page where the Tixified widget lives. Tixified passes the contact data to GHL, and the Affiliate Manager automatically attributes the sale based on the tracking cookie.

Affiliate Payout Checklist

• ✅ Verify attendee check-in (only pay for leads who didn't refund)
• ✅ Cross-reference GHL commission report with Tixified sales export
• ✅ Execute payouts via GHL’s integrated payout options or manual export