GHL SMS-Based Event Survey & NPS Blueprint

Blueprint: GHL SMS-Based Event Survey & NPS

Post-event surveys are often ignored when sent via email. This blueprint utilizes GoHighLevel's SMS capabilities to capture Net Promoter Score (NPS) and qualitative feedback while the event experience is fresh in your attendees' minds.

1. The Trigger Mechanism

The workflow should trigger exactly 30 minutes after the final session ends. In GHL, use the 'Event Status' trigger or a specific 'Post-Event' tag applied via Tixified's integration.

2. The SMS Sequence Logic

• Message 1: "Hi {{contact.first_name}}, thanks for joining us! On a scale of 0-10, how likely are you to recommend this event to a colleague?"
• Wait Step: Wait for contact reply.
• Conditional Logic: If reply is 9-10 (Promoter), reply with a request for a testimonial. If 0-6 (Detractor), trigger an internal notification for immediate follow-up.

3. Automating the Feedback Loop

Map the numeric response to a Custom Field named 'Event NPS'. This allows you to create Smart Lists in GHL for targeted marketing later. Promoters can be funneled into an 'Affiliate' track, while Detractors are moved to a 'Service Recovery' pipeline.

4. Reporting & Analytics

Use GHL's Google Sheets integration to push every response into a master dashboard for real-time sentiment tracking during multi-day events.