GHL Real-Time Attendee Segmentation & Engagement Guide

The Power of Dynamic Segmentation

The secret to a world-class attendee experience is sending the right message at the exact right moment. This guide teaches you how to leverage Tixified’s real-time check-in data within GoHighLevel.

1. Setting Up the "Check-In" Trigger

When an attendee is scanned at the door by Tixified, a webhook updates their contact record in GHL with the tag Attending:On-Site. This allows you to immediately:

• Send a "Welcome to the Event" SMS with the digital program link.
• Remove them from the "Where are you?" reminder sequence.
• Notify their assigned sales rep (if high-ticket) via the GHL mobile app.

2. Building Smart Lists for In-Event Pushes

Create these three Smart Lists in GHL for instant marketing during the event:

1. The "No-Show" List: (Tag = Registered) AND (Tag != On-Site). Send them a live stream link.
2. The "VIP On-Site" List: (Tag = On-Site) AND (Tag = VIP). Send them an invite to the secret mixer.
3. The "General to VIP" Upsell List: (Tag = On-Site) AND (Tag != VIP). Send a 1-hour flash deal to upgrade.

3. Automating the Feedback Loop

Don't wait until the next day. Set a workflow: When tag Event:Session-3-Complete is added, wait 5 minutes, then send a GHL Form link to capture feedback while the energy is high.