GoHighLevelTemplate

GHL Quarterly Re-Engagement Email Templates

3-email re-engagement sequence for GoHighLevel to reactivate past attendees who haven't bought a ticket in 90+ days.

GHL Re-Engagement Sequence

3 emails to reactivate lapsed contacts. Trigger when 'STAGE: Lapsed' tag is applied (90+ days no purchase).

Email 1: Personal Reactivation
⏰ Day 0 (tag applied) · 🎯 Warm, personal reconnection

It's been a while, {{contact.first_name}} — we've missed you

Hi {{contact.first_name}},

It's been a few months since we've seen you at one of our events, and honestly — we miss having you there.

Since your last event, here's what's been happening:
• [New development 1]
• [New development 2]
• [New development 3]

We'd love to have you back. Any of these sound interesting?

Warmly,
[Organizer Name]

Email 2: Current Offerings
⏰ Day 5 · 🎯 Show what's available now

Here's what's coming up, {{contact.first_name}}

Hi {{contact.first_name}},

Here's what we've got on the calendar:

📅 [Event 1] — [Date] — [Brief description]
📅 [Event 2] — [Date] — [Brief description]
📅 [Event 3] — [Date] — [Brief description]

Anything catch your eye? Hit reply and I'll send you more details.

[Organizer Name]

Email 3: Time-Limited Return Offer
⏰ Day 10 · 🎯 Urgency-driven conversion

Your comeback ticket: [X]% off (expires [Date])

Hi {{contact.first_name}},

Last email from us for a while — but we didn't want you to miss this.

As a past attendee, you get an exclusive [X]% discount on any upcoming event:

🎟 Code: RETURN[XX]
👉 [Browse Events]

This code expires in 7 days.

Hope to see you soon,
[Organizer Name]

GHL Setup

Create automation to apply 'STAGE: Lapsed' tag when no purchase in 90 days
Workflow trigger: Tag Applied → 'STAGE: Lapsed'
Goal: Tag Applied → any 'TKT:' tag (exits workflow on new purchase)

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