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GHL Event Tag Naming Convention Guide

The complete GoHighLevel tag naming system for event businesses — 4 categories, consistent prefixes, and examples for every tag you'll ever need.

GHL Tag Naming Convention

Consistent tag naming prevents chaos as your event business grows. Use these 4 prefix categories.

EVT: — Event Identity Tags

Identify which event a contact is associated with.

Tag	When Applied	Purpose
`EVT: Summit 2025`	On purchase	Master event tag
`EVT: Summit 2025 - VIP`	On VIP purchase	Tier identification
`EVT: Summit 2025 - Speaker`	Manual	Speaker identification
`EVT: Summit 2025 - Sponsor`	Manual	Sponsor contact
`EVT: Summit 2025 - Affiliate`	On affiliate signup	Affiliate tracking

TKT: — Ticket Type Tags

Track exactly what was purchased.

Tag	When Applied	Purpose
`TKT: GA Pass`	On purchase	GA ticket buyer
`TKT: VIP All-Access`	On purchase	VIP buyer
`TKT: Workshop Add-On`	On purchase	Workshop add-on
`TKT: Early Bird`	On purchase	Promo tier tracking

SEQ: — Sequence Status Tags

Track where a contact is in your automation sequences.

Tag	When Applied	Purpose
`SEQ: Pre-Event Drip Active`	Workflow start	Currently in pre-event
`SEQ: Pre-Event Drip Complete`	Workflow end	Completed pre-event
`SEQ: Post-Event Active`	Workflow start	In post-event sequence
`SEQ: No-Show Recovery Active`	Workflow start	In recovery sequence
`SEQ: Re-Engagement Active`	Workflow start	In re-engagement

STAGE: — Lifecycle Tags

Track the attendee lifecycle.

Tag	When Applied	Purpose
`STAGE: Purchased`	On purchase	Has a ticket
`STAGE: Registered`	On form submit	Completed registration
`STAGE: Checked In`	On check-in	Attended
`STAGE: No Show`	Day after event	Didn't attend
`STAGE: Repeat Attendee`	On 2nd purchase	Loyal customer
`STAGE: Lapsed`	90+ days no purchase	Needs re-engagement

Best Practices

Always use the prefix + colon + space format
Include the event name in EVT: and event-specific TKT: tags
Remove STAGE: tags when a new stage is reached (except Repeat Attendee)
Clean up old SEQ: tags when workflows complete

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Related Resources

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GoHighLevel Event Workflow Blueprint

8 ready-to-copy GHL workflows covering the full event lifecycle — from purchase confirmation through no-show recovery.

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GHL Pre-Event SMS Sequence Templates

5 ready-to-copy SMS messages for your GoHighLevel pre-event automation — from purchase confirmation through morning-of reminder. Reduce no-shows by up to 60%.

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GHL Post-Event No-Show Recovery Templates

2-email recovery sequence for GoHighLevel to re-engage attendees who registered but didn't show up. Converts 8-15% of no-shows into next-event buyers.