GHL Pre-Event Email Sequence Swipe File

Hi [First Name],

Welcome! Your [Ticket Type — GA / VIP] ticket for [Event Name] is confirmed.

📅 Date: [Event Date]
📍 Venue: [Venue Name & Address]
🕐 Doors Open: [Time]

What to expect: [2-3 sentences describing the experience, key speakers, or transformation they'll gain.]

👉 Add to your calendar

Your QR code ticket is available in your Attendee Portal — you'll need this at the door.

See you there!
[Your Name]

Hey [First Name],

I wanted to reach out personally. I know there are a hundred events competing for your time, and I'm genuinely grateful you chose [Event Name].

Here's what I want you to walk away with: [Describe the specific transformation, skill, or outcome attendees will gain. Keep it to one concrete thing.]

I'll be there the whole time — come say hi. Can't wait to meet you.

— [Your Name]

Hi [First Name],

I've been thinking about what makes [Event Name] different from other events in this space. There's one framework I'm particularly excited to share:

[Framework / Insight Name] — [2-3 sentences explaining the concept, why it matters, and how it will change the way attendees approach their work. Be specific enough to build curiosity but don't give away the full playbook.]

[Speaker Name] will be walking through the complete implementation on [Day/Time], and attendees will leave with the full template.

See you [Date].
[Your Name]

Hi [First Name],

Here's your complete logistics guide for [Event Name]:

📍 Venue & Directions

[Venue Name], [Full Address]. Google Maps link

🅿️ Parking

[Parking info — lots, garages, valet, street, costs]

🚪 Doors Open

[Time] — arrive early for check-in and networking.

🎒 What to Bring

[Phone for QR code, notebook, business cards, laptop if workshop, etc.]

👔 Dress Code

[Business casual / smart casual / etc.]

📋 Schedule Overview

[Quick bullet list of major time blocks]

❓ FAQ

• Is there Wi-Fi? [Answer]

• Will sessions be recorded? [Answer]

• Can I get a refund? [Answer]

👉 Access your QR code ticket here

Hi [First Name],

Tomorrow is [Event Name] and I am pumped. This is going to be one of those events you talk about for months.

📍 [Venue Name & Address]
🕐 Doors open at [Time]
🎟️ Your QR code ticket

Any last questions? Just reply to this email.

See you tomorrow!
[Your Name]

Good morning [First Name]!

Today is [Event Name]. Doors open at [Time] and we have an incredible day planned for you.

👉 Your QR code ticket — have this ready at the door.

Can't wait to see you.
[Your Name]