GHL Pre-Event Email Sequence Swipe File

Hi [First Name],

Welcome! Your [Ticket Type] ticket for [Event Name] is confirmed. 🎉

Event Details:
📅 Date: [Event Date]
📍 Venue: [Venue Name & Address]
🕐 Doors Open: [Time]

What to Expect:
You'll walk away with [2-3 key outcomes]. This isn't another sit-and-listen event — come ready to participate, connect, and implement.

👉 Add to Calendar | View Your Ticket & QR Code

See you there,
[Your Name]

Hey [First Name],

I wanted to send you a quick personal note. I know there are a thousand events competing for your time and money, and you chose [Event Name]. That means a lot.

Here's what I want you to know: this event was designed for people who are ready to [transformation/outcome]. Every session, every speaker, every detail is built around getting you from where you are to where you want to be.

Come with an open mind, a notebook, and the willingness to connect with people in the room. That's where the magic happens.

Talk soon,
[Your Name]

Hi [First Name],

I want to give you a sneak peek at something we'll cover at [Event Name].

[Share a specific insight, framework, or teaser from your event content. 2-3 paragraphs that deliver genuine value while creating anticipation. Example: "One of our speakers discovered that events using a 3-touch pre-event sequence see 40% higher attendance rates. At the event, she'll walk you through the exact templates she uses…"]

This is just one piece of what you'll walk away with. There's a lot more.

See you [Event Date],
[Your Name]

Hi [First Name],

We're [X] days out! Here's everything you need:

📍 Venue & Directions
[Full address]. Google Maps link. Enter through the [main entrance/lobby].

🅿️ Parking
[Parking details — lot, garage, street, cost].

🕐 Doors Open
[Time]. We start promptly at [Time] — arrive early for the best seats and networking.

🎒 What to Bring
Your phone (for QR check-in), a notebook, business cards, and [anything event-specific].

👔 Dress Code
[Business casual / smart casual / casual].

📋 Schedule Overview
[Brief schedule: "9am Doors → 9:30 Keynote → 11am Breakouts → 12:30 Lunch → 2pm Workshops → 4:30 Wrap"]

❓ FAQ
• Is food provided? [Answer]
• Can I bring a guest? [Answer]
• Will sessions be recorded? [Answer]

👉 View Your Ticket & QR Code

See you soon!
[Your Name]

[First Name] — Tomorrow is the day! I am so pumped to welcome you to [Event Name].

📍 [Venue Address]
🕐 Doors: [Time]
👉 Your QR Code

Any last-minute questions? Just reply to this email. See you tomorrow!

— [Your Name]

[First Name] — Today's the day! We've been planning this for months and it's finally here.

Doors open at [Time]. Have your QR code ready: View QR Code

Can't wait to see you. 🎉
— [Your Name]