GoHighLevelTemplate

GHL Post-Event Survey Automation & Testimonial Harvest Template

Automatically gather powerful attendee feedback and 5-star testimonials using Tixified surveys and GHL reputation management.

The Currency of Future Ticket Sales: Social Proof

The single greatest predictor of success for your next event is the verifiable success of your last event. Prospective attendees need to see glowing testimonials, high Net Promoter Scores (NPS), and raw, enthusiastic feedback before they commit their time and money. Unfortunately, most event organizers rely on generic third-party survey tools or manual email blasts to gather this data, resulting in dismal 2-3% response rates. By the time the feedback is collected, the post-event "buzz" has completely dissipated.

You can solve this instantly by deploying Tixified's native survey tools in tandem with GoHighLevel's powerful workflow and reputation management engines. Because Tixified handles the post-checkout registration forms and post-event survey data natively, you can seamlessly push survey responses directly into GHL custom fields. This allows you to build a dynamic "Testimonial Harvester" that automatically asks highly satisfied attendees for public Google or Facebook reviews, while privately routing constructive criticism to your internal team for review. This template provides the exact architecture to set this up.

5x

More Testimonials Collected

Automated

GHL Review Requests

100%

Data Native to CRM

Step 1: Designing the Survey in Tixified

First, we need to create the data collection point. Log into your Tixified dashboard and navigate to the Surveys section for your event. Keep your survey ruthlessly short—attendees have survey fatigue. We recommend focusing on three core questions to drive the GHL automation.

Survey Question TypeQuestion TextMapped GHL Custom Field
Numerical Rating (1-10)How likely are you to recommend this event to a friend or colleague?tix_event_nps_score
Long Text ResponseWhat was your single biggest takeaway or "aha" moment from the event?tix_biggest_takeaway
Multiple ChoiceDo we have permission to use your feedback in future marketing?tix_marketing_consent

Step 2: GHL Native CRM Routing & Branch Logic

Once an attendee hits "Submit" on the Tixified survey, the native integration instantly pushes those answers to GoHighLevel. Now, you must build a workflow in GHL to evaluate the NPS score and branch the attendee into the appropriate follow-up path.

A

The Promoters (NPS 9-10)

If the GHL custom field `tix_event_nps_score` is greater than or equal to 9, these are your raving fans. The GHL workflow should immediately fire a "Review Request" email/SMS utilizing GHL's native Reputation Management tool. Ask them to drop a 5-star review on your Google Business Profile or Facebook page while they are still highly motivated.

B

The Passives (NPS 7-8)

These attendees liked the event but aren't blown away. Do not ask them for a public review. Instead, send an automated plain-text email from the event organizer thanking them for coming and gently asking what could have pushed the event from 'good' to 'great'. This feedback is gold for your operations team.

C

The Detractors (NPS 0-6)

Do not send these users any automated emails. Instead, configure GHL to send an Internal Notification (SMS or App Push) directly to your customer support or event management team. This allows a human to personally reach out, apologize for the subpar experience, and potentially mitigate a negative public review before it happens.

Email Swipe: The "Promoter" Testimonial Ask

Hi {{contact.first_name}},

I was just reviewing the post-event survey data and saw that you rated [Event Name] a {{contact.tix_event_nps_score}} out of 10! I also loved reading your biggest takeaway about: "{{contact.tix_biggest_takeaway}}".

Since you had such a great time, would you mind taking 60 seconds to copy/paste that exact takeaway into a quick Google Review for us? Public reviews are the lifeblood of independent events like ours, and hearing from incredible attendees like you helps us grow.

Click here to leave a quick review!

Thanks so much for being part of our community. We can't wait to see you at the next one.

💡 Pro Tip: Utilizing Reviews in the Event Page Builder

Once you have successfully harvested these glowing reviews using GHL, don't just leave them sitting on Google! Bring them full circle back into Tixified. When launching your next event, use Tixified's drag-and-drop event page builder to prominently display these testimonials right above the checkout form. Highlighting authentic, user-generated content immediately prior to the point of purchase drastically reduces cart abandonment.

Stop Overpaying for Essential Feedback Tools

Many event platforms either charge extra for basic survey functionality, force you into expensive third-party app integrations, or worse, take a cut of your ticket sales to fund their "all-in-one" ecosystem. Tixified changes the game by offering built-in surveys, comprehensive data sync to GHL, and a powerful checkout builder—all under a predictable flat pricing model starting from just $49/mo with absolutely zero platform processing fees. You own your data, you automate your growth, and you keep 100% of your ticket revenue.

Turn Feedback Into Future Ticket Sales.

Start automating your event reputation. Get native surveys, deep GoHighLevel integration, and powerful checkouts starting from $49/mo (0% platform fees).

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