GHL Post-Event Speaker Feedback & Testimonial Guide

GHL Post-Event Speaker Feedback & Testimonial Guide

Your speakers are your best advocates. Collecting their feedback and testimonials immediately after the event is crucial for marketing the next one. This guide outlines a GHL-driven system to automate this process while it's fresh in their minds.

1. The "Golden Hour" Automation

The best feedback is captured within 2 hours of the speaker leaving the stage. Set up a GHL Workflow triggered by a 'Speaker Finished' tag (which can be applied by your staff via the GHL mobile app).

2. The Multi-Step Feedback Form

Create a GHL Form with the following fields:

• Numerical Rating: How would you rate the attendee energy (1-10)?
• Qualitative: What was your favorite part of the production?
• Video Upload: A field for them to record/upload a 30-second shoutout (use GHL File Upload field).

3. The Reputation Management Integration

4. Nurturing the Relationship

Don't just take—give back. Your workflow should include:

1. An immediate "Thank You" email with professional photos of them on stage (integrated via Google Drive/Dropbox links).
2. A follow-up 7 days later asking if they have any upcoming projects you can support.
3. An automated task for your team to send a physical thank-you gift.

Example Workflow Structure: