A comprehensive worksheet to calculate your true event ROI and map out post-event upsell opportunities within your GHL funnel.
Events are often the beginning of a customer journey, not the end. Use this worksheet to calculate your ROI and identify high-value leads for upselling.
| Metric | Calculation | Your Result |
|---|---|---|
| Total Ad Spend | FB + Google + Other Ads | $_______ |
| Ticket Revenue | Total Sales (via Tixified) | $_______ |
| Backend Sales | Revenue from GHL Upsell Funnel | $_______ |
Assign points based on event activity to identify who is ready for your high-ticket program:
Action: Create a GHL workflow that notifies your sales team when a contact reaches 80+ points.
Flat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialGoHighLevel Event Workflow Blueprint
8 ready-to-copy GHL workflows covering the full event lifecycle — from purchase confirmation through no-show recovery.
GoHighLevelGHL Pre-Event SMS Sequence Templates
5 ready-to-copy SMS messages for your GoHighLevel pre-event automation — from purchase confirmation through morning-of reminder. Reduce no-shows by up to 60%.
GoHighLevelGHL Post-Event No-Show Recovery Templates
2-email recovery sequence for GoHighLevel to re-engage attendees who registered but didn't show up. Converts 8-15% of no-shows into next-event buyers.