GHL Post-Event ROI & Revenue Attribution Worksheet

Measuring What Matters: Event Profitability

Revenue is vanity; profit is sanity. This worksheet helps you combine Tixified’s clear pricing data with GHL’s CRM attribution to understand your exact Return on Investment (ROI).

1. The Revenue Breakdown

First, calculate your gross ticket revenue. With Tixified, this calculation is simple because there are zero per-ticket fees. If you sell 1,000 tickets at $100, you gross $100,000 (minus standard stripe/paypal processing). On other platforms, you would have lost $1,500+ in platform fees alone.

2. GHL Attribution Tracking

Use the GHL Opportunities board to track the "Lead Source." By integrating Tixified with GHL, you can see exactly which Facebook Ad or Email Campaign resulted in the most ticket sales. Use this worksheet to fill in the blanks:

Source	Ad Spend	Ticket Revenue	LTV Upsell
FB Ads	$____	$____	$____
Email	$____	$____	$____

3. Eliminating Hidden Costs

Most organizers forget to factor in the software costs. By using Tixified (from $49/mo, 0% fees), you can replace expensive ticketing platforms that scale their prices with your success. Tixified stays flat, meaning as you sell more, your profit margin increases.