GHL Post-Event Review & Reputation Template

Scaling Your Social Proof with Automation

Your best marketing for next year's event happens in the 48 hours following your current event. This template provides the structure for an automated reputation management system.

The Post-Event Sequence (The "Golden Window")

Email 1 (2 Hours Post-Event): "We're so glad you came!" - Include a link to a GHL Form with a 1-5 star rating.

The Branching Logic:

• If Rating is 4-5 Stars: Redirect them to your Google Business Profile or a VideoAsk link to record a testimonial. Add tag: "Promoter".
• If Rating is 1-3 Stars: Open a GHL Support Ticket and notify the event director. Add tag: "Passive/Detractor".

The "FOMO" Sequence for Non-Attendees

Trigger a separate sequence for people who registered but didn't show up (based on Tixified check-in status):

1. Send a recap video of the Day 1 highlights.
2. Offer an "Early Bird" discount for next year's pre-sale.

Visual Design Tip: Use the GHL Email Builder to create a "Wall of Love" section where you showcase the best tweets and photos from the event's official hashtag.