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GHL Post-Event Content Repurposing & Nurture Worksheet

Maximize the ROI of your event recordings. This worksheet helps you plan an automated 90-day nurture sequence using event highlights.

Post-Event Content Repurposing Worksheet

Your event content shouldn't die when the doors close. This worksheet helps you map out a strategy to turn your event recordings into an automated, long-term nurture sequence in GHL.

Section 1: The Content Inventory

List the top 3 sessions from your event that received the highest engagement:

1. __________________________________________________
2. __________________________________________________
3. __________________________________________________

Section 2: The Repurposing Plan

For each top session, create three 'Micro-Assets':

  • The 'Aha' Moment: A 60-second clip for Social/SMS.
  • The Strategy: A 5-minute deep-dive video for Email nurture.
  • The Summary: A blog post or PDF summary.

Section 3: GHL Workflow Mapping

Map out your 90-day post-event nurture sequence below:

Days Post-EventEmail TopicCall to Action (CTA)
Day 7Best of Day 1 HighlightJoin Membership/Waitlist
Day 30Full Session Recording 1Schedule Strategy Call
Day 60Speaker Interview Follow-upBuy Early Bird for Next Year

Section 4: Implementation Checklist

  • [ ] Upload videos to GHL Media Library or YouTube (unlisted).
  • [ ] Build 'Nurture' Workflow in GHL triggered by 'Attendee' tag.
  • [ ] Add 'Conditional Logic' to stop nurture if they purchase next year's ticket.

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