Master the complexity of multi-session events by tracking attendee movement through different tracks and sessions within GHL.
Large conferences often have overlapping tracks. Tracking who attended which session is vital for post-event segmentation. This guide shows you how to manage this via GoHighLevel workflows.
For every session in your event, create a specific tag in GHL (e.g., Session-Marketing-101). When an attendee's badge is scanned using the Tixified integration at a session door, trigger the addition of this tag.
Create a workflow that triggers whenever a session tag is added. Use 'Math Operations' in GHL to increment a custom field called Topic-Interest-Score. This allows you to see which attendees are most interested in specific products or services.
Set up a conditional branch: If 'Session-Marketing-101' tag is applied, wait 30 minutes (session end), then email the session slide deck and a relevant upsell. This ensures high engagement while the topic is fresh.
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