GHL International Event Time-Zone & Scheduling Guide

Navigating Global Time Zones in GHL

One of the biggest hurdles for virtual or hybrid events is ensuring international attendees know exactly when to show up. GHL's native time-zone handling is powerful, but requires specific setup for event marketing.

Step 1: Capturing Attendee Time Zone

When a user registers via a Tixified checkout, we pass the data to GHL. Ensure your GHL form or contact record is set to automatically detect the 'User Timezone'. If this isn't possible via direct detection, use a custom dropdown field during registration.

Step 2: Dynamic Email Reminders

Instead of sending one email to everyone at 9 AM EST, use GHL's 'Wait' steps with the 'Specific Time' and 'Contact's Timezone' options enabled. This ensures your 'Rise and Shine' email actually arrives when the attendee is waking up, regardless of whether they are in London, Tokyo, or New York.

Calculating Offset Display

In your event confirmation pages, it is best practice to show the time in three major zones (e.g., UTC, EST, PST) and a link to a time-zone converter. You can automate this by creating a GHL custom field called 'Event Time Local' and using a simple workflow to populate it based on the contact's location.

• Create a workflow triggered by 'Ticket Purchased'.
• Use an 'If/Else' branch to check the 'Contact Timezone' field.
• Use 'Update Contact Field' to set the time string relevant to their region.

By personalizing the schedule, you drastically reduce 'no-show' rates for virtual sessions and increase overall attendee satisfaction.