GHL Hybrid Event Engagement & Sync Guide

Managing the Hybrid Experience

Hybrid events require a split-path communication strategy. This guide outlines how to leverage GHL's 'If/Else' conditions to keep both audiences engaged.

Phase 1: Ticket Type Segmentation

When an attendee registers via Tixified, pass the ticket type (e.g., 'In-Person' or 'Virtual') into a GHL Custom Field. This is the foundation of your entire strategy.

Phase 2: Real-Time Engagement Triggers

Use GHL Webhooks to trigger engagement messages during the event:

• Virtual: 'The session starts in 5 minutes! Click here to join the stream.'
• In-Person: 'Coffee is now served in the Exhibit Hall. Head over for networking!'

Phase 3: Unified Post-Event Survey

Create a single GHL form with logic-based questions. Ask in-person attendees about venue comfort and virtual attendees about stream quality.