GHL Event Sponsor Data Routing & ROI Worksheet

Event Sponsor Lead Management Worksheet

Sponsors invest in your event for one reason: high-quality leads. This worksheet helps you architect a GHL system that routes attendee interests directly to sponsors while maintaining your data integrity.

Step 1: Custom Field Mapping

Before the event, create custom fields in GHL for each major sponsor. These will be used to track which attendees interacted with which sponsor booth or session.

• [ ] Create GHL Checkbox Field: "Interested in Sponsor A"
• [ ] Create GHL Checkbox Field: "Interested in Sponsor B"
• [ ] Create GHL Text Field: "Sponsor Notes"

Step 2: The Lead Routing Table

Use the following table to plan your automation logic within GoHighLevel Workflows:

Trigger Event	GHL Workflow Action	Sponsor Notification
Ticket Purchased with Sponsor Code	Add Tag "SponsorA-Referral"	Internal Notification to Sponsor User
Sponsor Session Check-In	Move to "Sponsor Leads" Pipeline	Email Lead Details to Sponsor Email

Step 3: Post-Event ROI Reporting

At the end of the event, export a smart list from GHL filtered by the sponsor-specific tags. This report becomes your "Proof of Value" for renewing the sponsor for next year.