GHL Event Session Tracking & Attribution Masterclass

Advanced Attribution: Who Watched What?

Generic follow-ups are dead. To maximize ROI, you need to know exactly which sessions your attendees participated in. This guide explains how to use GHL custom fields and Tixified session scanning to create a data-driven event strategy.

Step 1: GHL Custom Field Preparation

Create a Checkboxes custom field in GHL titled "Sessions Attended". Add every session name as an option. This allows GHL to append multiple values to a single contact record without overwriting data.

Step 2: The Multi-Session Scanning Logic

Using Tixified’s multi-session scanning capability, each scan sends a specific payload to your GHL webhook. Configure your GHL workflow to parse the 'Session Name' and update the corresponding contact record.

Why This Matters for ROI

By capturing this data, your post-event marketing can be hyper-relevant:

• Scenario A: If they attended the "Facebook Ads" session, put them in a GHL workflow offering your Ads Agency service.
• Scenario B: If they attended the "Mindset" session, offer them your high-ticket coaching program.
• Scenario C: If they missed a session they registered for, send them the specific replay via a GHL automated email.