GoHighLevelWorksheet

GHL Event Revenue Attribution & ROI Worksheet

Map your event spend against GHL opportunity value to accurately measure your cost-per-acquisition and total event ROI.

Event ROI Calculation Worksheet

Stop guessing if your event was profitable. Use this worksheet to align your Tixified ticket sales with your GHL CRM pipeline values.

Part 1: The Expense Column

Expense Category Projected Cost Actual Cost
Venue & Catering $__________ $__________
Ad Spend (FB/Google) $__________ $__________
GHL Software/SMS Fees $__________ $__________

Part 2: The Revenue Attribution (GHL Data)

Use your GHL Opportunity Dashboard to fill in these values:

  • Total Pipeline Value (Event Leads): $__________
  • Closed-Won Revenue (Direct Post-Event): $__________
  • Average Lead-to-Sale Conversion Rate: __________%

ROI Formula

((Total Revenue - Total Expenses) / Total Expenses) x 100 = ROI %

By connecting Tixified to GHL, every ticket sale automatically populates your pipeline, ensuring your "Total Revenue" figure is accurate in real-time.

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