GHL Event Lead Scoring & Segmentation Worksheet

Event Prospect Scoring & Segmentation Worksheet

Not all leads are created equal. To maximize your event ROI, you must distinguish between casual observers and ready-to-buy attendees. This worksheet helps you define scoring criteria within GoHighLevel for your next event.

Part 1: Defining Activity Scores

Assign points to lead actions within GHL to trigger automated ticket offer escalations.

Part 2: Automated Actions Based on Score

Once a contact reaches a specific threshold, use GHL Workflows to push them toward a Tixified checkout.

• Score 10-20: Add to 'Warm Lead' sequence with testimonial social proof.
• Score 20-40: Trigger a personalized SMS from an account manager with a direct Tixified link.
• Score 50+: Trigger an 'Urgency' notification - 'Only 5 Early Bird Tickets Left!'.

Data Mapping for Better Segmentation

Ensure your Tixified checkout questions map directly to GHL Custom Fields. This allows you to segment by industry, job title, or dietary preferences immediately upon purchase. Because Tixified offers flat-rate pricing from $49/mo (0% fees), you can scale your data collection as much as you like without fearing a surge in per-ticket costs.

Worksheet Completion Checklist