A tactical guide to mapping attendee psychographics and firmographics into GHL custom fields for hyper-personalized marketing.
Data is the fuel of automation. If you only know an attendee's name, you can't personalize their journey. This worksheet helps you identify which data points to collect and how to map them to GoHighLevel.
| Tixified Field | GHL Custom Field Name | Field Type |
|---|---|---|
| Registration Type | event_ticket_type | Dropdown |
| Company Size | company_size_segment | Numerical |
| Dietary Prefs | attendee_dietary | Checkbox |
Use GHL's 'Hidden Fields' in your Tixified checkout redirect to pass tracking parameters (UTM source, Campaign ID) back into the contact record without the user seeing them.
Sync your data perfectly with Tixified →Flat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialGoHighLevel Event Workflow Blueprint
8 ready-to-copy GHL workflows covering the full event lifecycle — from purchase confirmation through no-show recovery.
GoHighLevelGHL Pre-Event SMS Sequence Templates
5 ready-to-copy SMS messages for your GoHighLevel pre-event automation — from purchase confirmation through morning-of reminder. Reduce no-shows by up to 60%.
GoHighLevelGHL Post-Event No-Show Recovery Templates
2-email recovery sequence for GoHighLevel to re-engage attendees who registered but didn't show up. Converts 8-15% of no-shows into next-event buyers.