GHL Dynamic Event Pricing & Promo Code Blueprint

Optimizing Revenue with Dynamic Pricing in GHL

Static pricing is a missed opportunity. To maximize your event's ROI, you need a system that adapts to time, demand, and attendee behavior. This blueprint outlines how to build a dynamic pricing engine directly inside GoHighLevel.

1. The Custom Value Architecture

Start by defining your pricing tiers as Custom Values. This allows you to update prices globally without editing individual funnel pages.

• Value_EarlyBird: Set your initial price point.
• Value_Standard: Set your mid-tier price point.
• Value_LastCall: Set your maximum price point.

2. Automated Tier Transitions

Create a Workflow triggered by a specific date or a ticket count threshold. When the condition is met, the workflow updates a 'Current_Ticket_Price' custom field. This field is then dynamically pulled into your checkout element on the funnel page.

3. Dynamic Promo Code Logic

Instead of manual codes, use GHL Math Operations to apply discounts based on URL parameters or CRM tags. For example:

4. Implementation Checklist

• Set up Custom Values for all price tiers.
• Create the 'Date-Based' pricing transition workflow.
• Map the 'Current_Ticket_Price' field to the Funnel Order Form.
• Test the discount logic using internal test contacts.