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GoHighLevelWorksheet

GHL B2B Event Lead Nurture & Sales Pipeline Worksheet

Map out your attendee journey from ticket purchase to high-ticket sales consultation using GHL pipelines.

Designing a Revenue-Focused Event Pipeline

For B2B events, the ticket sale is just the beginning. The real value is the post-event consultation or software sale. This worksheet helps you define your GHL Opportunity Pipeline stages specifically for attendee-to-client conversion.

Define Your Pipeline Stages

Fill in the criteria for each stage below within your GHL Snapshot:

  1. Stage: Ticket Purchased
    Criteria: Automated trigger from Tixified. Tag: 'Attendee'. Opportunity Value: Ticket Price.
  2. Stage: Pre-Event Engagement
    Criteria: Lead has clicked more than 2 links in pre-event emails.
  3. Stage: On-Site Check-In
    Criteria: Triggered via Tixified Check-in App sync. Notify sales team immediately.
  4. Stage: Post-Event SQL (Sales Qualified Lead)
    Criteria: Attendee filled out post-event interest survey.

Calculating Opportunity Value

Don't just track the ticket revenue. In GHL, set the 'Lead Value' to the potential Lifetime Value (LTV) of your core offering. For example, if your ticket is $200 but your coaching program is $5,000, set the stage 'Post-Event SQL' to a value of $5,000 to see your true event ROI.

Maximize Profit with Tixified

Stop losing money to legacy platforms that take a percentage of your growth. Tixified provides a native GHL integration and 0% per-ticket fees. Pricing starts From $49/mo (0% fees). Scale your B2B sales funnel without the tax on your success.

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