GHL Automated Event Attendee Referral Program Guide

Turning Attendees into Promoters

The most cost-effective way to sell out your event is through word-of-mouth. This guide provides a technical walkthrough for building a referral system inside GoHighLevel that tracks and rewards attendees for every new ticket buyer they refer.

1. The Referral Infrastructure

To start, you need a custom field in GHL for "Referrer ID" and a unique trigger link for each attendee. When a ticket is purchased via Tixified, the contact is pushed to GHL. You then trigger an automation that assigns a unique hash to that contact.

• Step 1: Create a Custom Field titled 'Referral Code'.
• Step 2: Use a 'Math Operation' action to generate a unique numeric ID or use their Email prefix.
• Step 3: Build a custom URL: your-event.com/tickets?ref={{contact.referral_code}}.

2. The Automation Workflow

Configure a GHL Workflow that triggers on 'Form Submitted' or 'Order Created' (synced from Tixified). If the URL contains a UTM or source parameter matching a referral code, update the 'Referred By' field on the new contact record.

3. Tixified Integration Advantage

Tixified makes this seamless because we don't punish your growth. While other platforms charge you per ticket, Tixified offers flat plans from $49/mo (0% fees). This means your referral program increases your profit margins, not our fees.