Increase engagement by assigning points to attendee actions. Use this worksheet to map out your GHL automated reward system.
Engagement doesn't happen by accident. By using GHL's math operators and custom fields, you can create a real-time leaderboard for your event attendees.
Use the table below to decide how much each attendee action is worth. In GHL, you will create a custom field called Engagement_Score (Numerical).
| Attendee Action | Points | GHL Trigger |
|---|---|---|
| Registration | 10 | Form Submitted |
| Social Share | 20 | Trigger Link Clicked |
| Session Attendance | 50 | Check-in Tag Added |
| Ask a Question | 15 | Inbound SMS/Note |
Create a workflow for each action. Use the "Math Operation" action to Add the points to the Engagement_Score field. Then, use an "If/Else" condition to check if the score has reached a milestone (e.g., 100 points = VIP Lounge Access).
Pro Tip: Send an automated SMS whenever an attendee hits a new level: "Congrats {{contact.first_name}}! You just unlocked the Silver Tier. Show this message at the booth for your prize!"
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