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GHL Annual Event Bridge & Long-Term Nurture Template

A 12-month sequence template designed to keep your audience engaged between annual events, driving early-bird interest for the next cycle.

The 12-Month Bridge: Keeping Momentum Between Events

The biggest mistake event organizers make is ghosting their list for 10 months, then showing up and asking for money. This template provides a monthly engagement structure to maintain your community using GHL workflows.

The 'Bridge' Content Calendar

  • Month 1-2 (The Glow): Share high-quality photos, recap videos, and 'Best of' session clips.
  • Month 3-5 (The Education): Send deep-dive blog posts or webinars based on the most popular topics from the last event.
  • Month 6-8 (The Community): Run attendee spotlights or 'Where are they now?' stories from your community members.
  • Month 9-10 (The Anticipation): Tease themes, speakers, and 'Save the Date' announcements for the upcoming year.
  • Month 11-12 (The Launch): Full Early-Bird promotion and referral campaigns.

Automating the 'Next Year' Waitlist

As soon as an event ends, your GHL workflow should move attendees into a 'Past Attendee' long-term nurture. Within this workflow, include a 'Waitlist' trigger. If they click a link in your Month 6 email, tag them as [INTERESTED-NEXT-YEAR] and trigger a more frequent, high-value sequence.

Workflow TriggerGHL Action
Event Conclusion + 30 DaysRequest Testimonial (Google/VideoAsk)
Link Click: 'Apply to Speak'Move to Speaker Pipeline
Inactivity for 90 DaysTrigger 'Re-engagement' SMS/Email

Consistent value delivery ensures that when you open ticket sales, your community is already primed and ready to buy.

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