The Event Data Analytics & Reporting Guide

The Data-Driven Event Organizer

In the modern event landscape, data is your most valuable asset. This guide explores how to leverage Tixified’s integrations with CRM platforms like Keap and GoHighLevel to drive better decision-making.

1. Key Performance Indicators (KPIs) to Track

Before your event launches, define what success looks like. Key metrics include:

• Conversion Rate: Percentage of landing page visitors who complete registration.
• Acquisition Cost (CAC): Total marketing spend divided by total tickets sold.
• CRM Sync Accuracy: Percentage of registrants successfully pushed to your automation workflows.
• Revenue per Attendee: Total event revenue (tickets + upsells) divided by total attendance.

2. Mapping CRM Fields for Deep Insights

Don't just collect names and emails. Map custom fields in Tixified to your CRM to enable segmentation:

3. Analyzing the Ticket Sales Funnel

Use Tixified's reporting dashboard to identify where potential attendees drop off. Are they leaving at the pricing page? Or during the checkout process? A high drop-off at checkout often indicates a need for more payment options or a simplified form.

4. Post-Event ROI Reporting

Calculate your Return on Investment using this formula:

[(Total Revenue - Total Cost) / Total Cost] x 100 = ROI %

Use your CRM data to track long-term ROI. How many event attendees converted into high-ticket clients 6 months later? This is the true measure of event success for SaaS and B2B companies.