90-Day Event Launch Checklist
4 phases, 44 action items. Check off each item as you complete it.
Phase 1: Foundation (Day 90–61)
- ☐ Define event goals, KPIs, and target audience
- ☐ Book venue / confirm virtual platform
- ☐ Set event date(s) and timezone
- ☐ Create event in Tixified
- ☐ Design ticket tiers (GA, VIP, Early Bird)
- ☐ Set up pricing: base prices, multi-pay, tiered
- ☐ Build registration form with custom fields
- ☐ Connect CRM (GHL / HubSpot / Keap)
- ☐ Map purchase + registration tags in CRM
- ☐ Secure 2–3 headline speakers
- ☐ Draft sponsorship proposal and begin outreach
- ☐ Register domain / set up custom checkout domain
Phase 2: Build & Launch (Day 60–31)
- ☐ Create checkout page with branding & logo
- ☐ Configure order bumps / add-ons
- ☐ Set up promo codes (early-bird, sponsor, VIP)
- ☐ Build post-purchase email sequence in CRM
- ☐ Create social media content calendar
- ☐ Design event landing / public event page
- ☐ Launch ticket sales — announce on all channels
- ☐ Send email blast to existing database
- ☐ Set up affiliate program for ticket sales
- ☐ Confirm all speakers + collect bios & headshots
- ☐ Build session schedule in Tixified
- ☐ Set up sponsor tiers and sponsor portal
Phase 3: Momentum (Day 30–8)
- ☐ Run retargeting ads (social + email)
- ☐ Send 'limited spots' urgency email
- ☐ Activate countdown timer discount on checkout
- ☐ Monitor sales analytics and adjust strategy
- ☐ Send speaker promo kit for cross-promotion
- ☐ Set up pre-event survey
- ☐ Design and upload badge templates
- ☐ Test full checkout flow end-to-end
- ☐ Verify CRM tags fire correctly
- ☐ Set up incomplete registration reminders
Phase 4: Final Week + Event Day (Day 7–0)
- ☐ Send final reminder email (3 days before)
- ☐ Send day-before email with logistics & QR tickets
- ☐ Print badges for all registered attendees
- ☐ Brief check-in staff on QR scanning
- ☐ Set up self check-in kiosks
- ☐ Enable session check-in if using breakouts
- ☐ Monitor live check-in dashboard
- ☐ Capture sponsor leads at booths
- ☐ Send post-event survey within 24 hours
- ☐ Trigger post-event email sequence in CRM