Post-Event Email Sequence
5 post-event emails + 2 no-show recovery emails. Copy, customize, and paste into your CRM.
Email 1: Thank You + Resource Delivery
โฐ Immediately after event ยท ๐ฏ Express gratitude, deliver materials
Thank you for joining [Event Name]! ๐ Here's everything you need
Hi [First Name],
Thank you for being part of [Event Name]!
Your resources:
โข Session recordings: [Link]
โข Speaker slides: [Link]
โข Resource guide: [Link]
Until next time,
[Organizer Name]
Email 2: Survey Request
โฐ 24 hours after ยท ๐ฏ Collect feedback and NPS
Quick favor? 2 minutes to shape our next event
Hi [First Name],
Could you take 2 minutes to share your thoughts?
๐ [Take the Survey]
As a thank-you, you'll get [incentive].
[Organizer Name]
Email 3: Community & Resources
โฐ 3โ4 days after ยท ๐ฏ Extend the experience
Don't let the momentum stop โ join our community
Hi [First Name],
๐ Join our community: [Link]
๐ธ Event photos: [Link]
๐ฅ Session replays: [Link]
[Organizer Name]
Email 4: Next Event Offer
โฐ 7โ10 days after ยท ๐ฏ Convert to repeat customers
[First Name], you're invited โ early bird access to [Next Event]
Hi [First Name],
You get first access to [Next Event].
๐ Early-bird price: [Price] (saves [X]%)
Expires [Date].
๐ [Get Tickets]
[Organizer Name]
Email 5: Value Recap
โฐ 14 days after ยท ๐ฏ Generate social proof
One more thing from [Event Name]...
Hi [First Name],
Attendees are still talking about it.
Would you share a quick sentence about your experience? Just reply.
[Organizer Name]
๐ด No-Show Recovery
No-Show 1: We Missed You ยท Same evening
We missed you โ here's what you missed
Hi [First Name],
Here's what you still get:
๐ฅ Recordings: [Link]
๐ Takeaways: [Link]
[Organizer Name]
No-Show 2: Return Offer ยท 3 days after
A little something for missing [Event Name]
Hi [First Name],
Exclusive [X]% discount on [Next Event]:
๐ Code: COMEBACK[XX]
๐ [Book Now]
[Organizer Name]