Post-Event Email Sequence
5 post-event emails + 2 no-show recovery emails. Copy, customize, and paste into your CRM.
Email 1: Thank You + Resource Delivery
⏰ Immediately after event · 🎯 Express gratitude, deliver materials
Thank you for joining [Event Name]! 🎉 Here's everything you need
Hi [First Name],
Thank you for being part of [Event Name]!
Your resources:
• Session recordings: [Link]
• Speaker slides: [Link]
• Resource guide: [Link]
Until next time,
[Organizer Name]
Email 2: Survey Request
⏰ 24 hours after · 🎯 Collect feedback and NPS
Quick favor? 2 minutes to shape our next event
Hi [First Name],
Could you take 2 minutes to share your thoughts?
👉 [Take the Survey]
As a thank-you, you'll get [incentive].
[Organizer Name]
Email 3: Community & Resources
⏰ 3–4 days after · 🎯 Extend the experience
Don't let the momentum stop — join our community
Hi [First Name],
🔗 Join our community: [Link]
📸 Event photos: [Link]
🎥 Session replays: [Link]
[Organizer Name]
Email 4: Next Event Offer
⏰ 7–10 days after · 🎯 Convert to repeat customers
[First Name], you're invited — early bird access to [Next Event]
Hi [First Name],
You get first access to [Next Event].
🎟 Early-bird price: [Price] (saves [X]%)
Expires [Date].
👉 [Get Tickets]
[Organizer Name]
Email 5: Value Recap
⏰ 14 days after · 🎯 Generate social proof
One more thing from [Event Name]...
Hi [First Name],
Attendees are still talking about it.
Would you share a quick sentence about your experience? Just reply.
[Organizer Name]
🔴 No-Show Recovery
No-Show 1: We Missed You · Same evening
We missed you — here's what you missed
Hi [First Name],
Here's what you still get:
🎥 Recordings: [Link]
📄 Takeaways: [Link]
[Organizer Name]
No-Show 2: Return Offer · 3 days after
A little something for missing [Event Name]
Hi [First Name],
Exclusive [X]% discount on [Next Event]:
🎟 Code: COMEBACK[XX]
👉 [Book Now]
[Organizer Name]