GeneralWorksheet

The Strategic Event Gamification & Rewards Worksheet

Drive attendee participation and sponsor ROI by designing a custom gamification system that incentivizes the right behaviors.

Gamifying the Attendee Experience

Gamification is not just about fun; it’s about directing attendee attention toward high-value activities, such as visiting sponsor booths or attending workshops.

Step 1: Identify Your Objectives

What behaviors do you want to encourage? Rank them by importance:

  • [ ] Visiting Sponsor Booths (High Value)
  • [ ] Networking with 5+ New People
  • [ ] Attending Early Morning Sessions
  • [ ] Completing Session Surveys

Step 2: The Point System

Assign point values to each action. Use this template to balance your game economy:

ActionPointsFrequency Cap
Booth QR Scan5010 Per Day
Session Check-In25None
App Profile Setup100Once

Step 3: Reward Tiers

Avoid having only one 'Grand Prize.' Create tiers to keep more people engaged longer:

  • Bronze (500 pts): Digital badge + Drink ticket.
  • Silver (1500 pts): Event Merch bundle.
  • Gold (3000 pts): VIP dinner access or discount on next year's ticket.

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