GeneralWorksheet

The Ultimate Post-Event Sentiment Worksheet

Go beyond 'Did you like it?' Use this worksheet to extract actionable insights that will improve your next event's bottom line.

Post-Event Sentiment Analysis Worksheet

Raw attendance numbers only tell half the story. To grow your event year-over-year, you need to understand the 'Sentimental ROI' of your attendees. Use this worksheet to structure your post-event survey and internal debrief.

Part 1: The Net Promoter Score (NPS)

On a scale of 0-10, how likely are you to recommend this event to a colleague?
Goal: Identify your 'Promoters' (9-10) for future influencer campaigns.

Part 2: Feature vs. Value Gap

List your top 3 event features (e.g., Keynote, Lunch, Networking). Ask attendees to rank them by Expected Value vs Actual Experience. Areas with a large negative gap are your priority for next year.

Part 3: Qualitative Deep Dive

☐ What was the one thing you expected to learn but didn't?
☐ What was the most frustrating part of the registration process?
☐ If you could change one thing about the venue, what would it be?

Actioning the Data

Once you collect this data, sync it back to your CRM profiles in HubSpot or GHL. Tag your 'Promoters' so you can offer them early-access loyalty discounts for next year.

Turn feedback into future sales

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