GeneralWorksheet

The Post-Event CRM Engagement & Lead Nurturing Worksheet

Turn your event attendees into lifelong customers with this structured post-event email and CRM automation workflow planner.

The Post-Event CRM Engagement & Lead Nurturing Worksheet

The event doesn't end when the attendees leave. The fortune is in the follow-up. This worksheet helps you map out your automation triggers for GoHighLevel, HubSpot, or Keap.

Step 1: Data Synchronization

Tixified natively integrates with your CRM, meaning attendee data flows in real-time. With flat plans from $49/mo (0% fees), you can scale your database without worrying about rising ticketing costs per registration.

Campaign Timeline Mapping

TimeframeEmail Subject/GoalCRM Trigger
2 Hours Post-EventThank you + Feedback SurveyStatus: Attended
48 Hours Post-EventExclusive Replay/Content AccessTag: Content_Access
7 Days Post-EventSpecial Offer / Next Event RevealStage: Nurture

Lead Scoring & Segmentation

Use your CRM to score leads based on their interaction with your event:

  • High Intent: Attended session + clicked survey link (+50 points).
  • Medium Intent: Registered but did not attend (+10 points).
  • Low Intent: Unsubscribed or bounced (-100 points).
Pro Tip: Use Tixified's native CRM tags to automate these scores immediately upon ticket purchase or check-in.

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