GeneralWorksheet

The Multi-Channel Event Marketing and CRM Automation Worksheet

Plan your entire promotional timeline and sync your marketing efforts directly with your CRM for seamless attendee tracking.

Mastering the Event Marketing Funnel

Marketing an event requires a multi-layered approach. This worksheet helps you map out your actions from 12 weeks out to the day of show, utilizing Tixified's unique CRM integration capabilities.

Week 12-8: The Awareness Phase

Focus on teaser content, speaker announcements, and early-bird ticket launches. Task: Set up your Tixified account (starting from $49/mo with 0% fees) and connect it to your GoHighLevel or HubSpot CRM to begin capturing leads immediately.

Week 7-4: The Consideration Phase

Publish long-form content, case studies from previous events, and influencer takeovers. Task: Set up an automation that tags ticket purchasers in your CRM, moving them from the "Leads" pipeline to the "Attendees" pipeline automatically.

Week 3-1: The Urgency Phase

Run retargeting ads, last-call email sequences, and SMS reminders. Task: Use CRM data to exclude current ticket holders from "buy now" ads to save on your marketing budget.

Automation Audit

Fill out the following for your event:

  • ☐ Tagging: Does every new ticket buyer get a "2024 Attendee" tag in my CRM?
  • ☐ Email: Is my 5-part pre-event nurture sequence active?
  • ☐ Analytics: Am I tracking which source (Facebook, Email, Organic) is driving the most sales?

Remember, Tixified's 0% fee model means you have more budget to fuel these marketing channels.

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