KeapGuide

Keap VIP Experience Personalization & Custom Field Guide

Learn how to use Keap's custom fields to track dietary needs, t-shirt sizes, and special requests to deliver a premium attendee experience.

Personalizing the Event Path for High-Value Guests

General admission is a transaction; VIP is an experience. By leveraging Keap's deep custom field capabilities integrated with Tixified, you can ensure every VIP feels seen and valued from the moment they register.

Critical Custom Fields to Map

  • Event_Dietary_Restrictions: Dropdown including Vegan, Gluten-Free, Halal, and Nut Allergy.
  • Event_TShirt_Size: Radio buttons for XS through 3XL to automate swag ordering.
  • Event_Arrival_Flight: Date/Time field for managing VIP shuttle pickups.

The Automation Workflow

1. Collection: Use a Tixified checkout form with custom questions that push directly to these Keap fields.\n2. Segmentation: Create a 'Dynamic Saved Search' in Keap for guests with 'Nut Allergy' to export for your catering team.\n3. Communication: Use Keap's Decision Diamonds to send different 'What to Expect' emails to VIPs vs General Admission based on their 'Ticket_Type' field.

Pro Tip: Create an 'Internal Note' in Keap whenever a VIP check-in occurs via Tixified, alerting your concierge team via the Keap Mobile App in real-time.

ROI Tracking for VIP Tiers

Use Keap's 'Order Records' to track the lifetime value of VIPs. If a VIP attendee spends 3x more on post-event coaching, your automation should prioritize them for next year's early-bird access.

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