The complete Keap campaign structure for pre-event nurture — trigger configuration, email sequence, date-relative delays, and campaign goals.
Full campaign flowchart for Keap Campaign Builder. The goal exits contacts who check in.
Campaign Goal: Tag Applied → "STAGE: Checked In"
When the goal is achieved, the contact exits the campaign. This prevents post-event emails from firing after check-in.
| # | Node Type | Details | Timing |
|---|---|---|---|
| 1 | Trigger | Tag Applied: "STAGE: Registered" | Immediate |
| 2 | Registration Confirmation + QR ticket | Immediate | |
| 3 | Timer | Wait until 30 min later | +30 min |
| 4 | "Welcome! Here's what to expect" | +30 min | |
| 5 | Timer | Wait until 3 days after registration | Day 3 |
| 6 | Value preview — speaker highlight, session teaser | Day 3 | |
| 7 | Timer | Wait until 7 days after registration | Day 7 |
| 8 | Speaker spotlight + social proof (attendee count) | Day 7 | |
| 9 | Timer | Wait until 14 days after registration | Day 14 |
| 10 | Social proof — testimonials from past attendees | Day 14 | |
| 11 | Timer | Wait until 5 days before event | E-5 |
| 12 | Full logistics — venue, parking, dress code, schedule | E-5 | |
| 13 | Timer | Wait until 1 day before event | E-1 |
| 14 | Day-before reminder + QR code + schedule PDF | E-1 | |
| 15 | Timer | Wait until morning of event | E-0 |
| 16 | "Today's the day!" + QR code + parking/directions | E-0 |
SEQ: Pre-Event CompleteFlat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialKeap Event Tag Architecture Guide
The complete Keap tag naming system for event organizers — 4 categories with consistent prefixes, 20+ example tags, and maintenance best practices.
KeapKeap No-Show Recovery Email Templates
2 Keap campaign emails for no-show recovery — the goodwill bridge email and next-event priority offer. Uses Keap merge field syntax.
KeapKeap Event Custom Field Setup Checklist
Every custom field to create in Keap before connecting Tixified — field names, field types, and exactly what Tixified writes to each.