KeapBlueprint

Keap Pre-Event Campaign Sequence Blueprint

The complete Keap campaign structure for pre-event nurture — trigger configuration, email sequence, date-relative delays, and campaign goals.

Keap Pre-Event Campaign

Full campaign flowchart for Keap Campaign Builder. The goal exits contacts who check in.

Campaign Structure

Campaign Goal: Tag Applied → "STAGE: Checked In"

When the goal is achieved, the contact exits the campaign. This prevents post-event emails from firing after check-in.

Sequence Flow

#Node TypeDetailsTiming
1TriggerTag Applied: "STAGE: Registered"Immediate
2EmailRegistration Confirmation + QR ticketImmediate
3TimerWait until 30 min later+30 min
4Email"Welcome! Here's what to expect"+30 min
5TimerWait until 3 days after registrationDay 3
6EmailValue preview — speaker highlight, session teaserDay 3
7TimerWait until 7 days after registrationDay 7
8EmailSpeaker spotlight + social proof (attendee count)Day 7
9TimerWait until 14 days after registrationDay 14
10EmailSocial proof — testimonials from past attendeesDay 14
11TimerWait until 5 days before eventE-5
12EmailFull logistics — venue, parking, dress code, scheduleE-5
13TimerWait until 1 day before eventE-1
14EmailDay-before reminder + QR code + schedule PDFE-1
15TimerWait until morning of eventE-0
16Email"Today's the day!" + QR code + parking/directionsE-0

Keap Campaign Builder Tips

  • Use "Date Timer" nodes for event-relative timing (E-5, E-1, E-0)
  • Store the event date in a custom field so timers can reference it
  • Set the campaign goal to remove contacts who check in early
  • Add a "Tag Applied" action at campaign end for SEQ: Pre-Event Complete

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