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Keap Event Tag Architecture Guide

The complete Keap tag naming system for event organizers — 4 categories with consistent prefixes, 20+ example tags, and maintenance best practices.

Keap Tag Architecture

Consistent tag naming in Keap prevents chaos. Use these 4 prefix categories.

EVT: — Event Identity

TagApplied WhenCampaign Builder Use
EVT: Summit 2025PurchaseMaster event segment
EVT: Summit 2025 - VIPVIP purchaseVIP-specific sequences
EVT: Summit 2025 - SpeakerManualSpeaker communications
EVT: Summit 2025 - SponsorManualSponsor management

TKT: — Ticket Type

TagApplied WhenCampaign Builder Use
TKT: GA PassPurchaseGA-specific follow-up
TKT: VIP All-AccessPurchaseVIP onboarding sequence
TKT: Workshop Add-OnPurchaseWorkshop logistics
TKT: Early BirdPurchasePromo tracking

SEQ: — Sequence Status

TagApplied WhenCampaign Builder Use
SEQ: Pre-Event ActiveCampaign startPrevent duplicate enrollment
SEQ: Pre-Event CompleteCampaign endCompletion tracking
SEQ: Post-Event ActiveCampaign startPrevent overlap
SEQ: No-Show RecoveryCampaign startRecovery tracking

STAGE: — Lifecycle

TagApplied WhenCampaign Builder Use
STAGE: PurchasedPurchaseHas a ticket
STAGE: RegisteredForm submitCompleted registration
STAGE: Checked InCheck-inAttended event
STAGE: No ShowDay afterDidn't attend
STAGE: Repeat2nd purchaseLoyalty segment
STAGE: Lapsed90+ daysRe-engagement

Keap-Specific Tips

  • Tags in Keap are the primary mechanism for campaign triggers — keep them clean
  • Use Tag Categories in Keap to organize by prefix type
  • Always remove lifecycle STAGE: tags when a new stage is reached
  • Configure Tixified to apply the correct tags per ticket under CRM Automation

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