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Keap Ticket Tier Segmentation Blueprint

Learn how to architect your Keap automation to dynamically segment attendees based on ticket types for hyper-personalized event experiences.

Keap Ticket Tier Segmentation Blueprint

To maximize the lifetime value of your event attendees, you cannot treat a General Admission holder the same as a VIP. This blueprint provides a technical framework for using Tixified and Keap to segment users the moment they purchase.

1. The Logic Framework

When a ticket is purchased via Tixified, the data flows into Keap. Your automation should branch immediately based on the 'Ticket Type' custom field.

  • GA Segment: Focus on logistics, basic countdowns, and community engagement.
  • VIP Segment: Focus on exclusive access, early-bird sessions, and high-touch concierge support.
  • Virtual Segment: Focus on technical setup, login credentials, and digital networking.

2. Campaign Builder Automation Structure

Set up your Keap Campaign with a single entry goal (Tag Applied: Purchased Event) followed by a Decision Diamond.

Condition Action Sequence Goal
Ticket Type = VIP Assign Concierge Rep, Apply VIP Tag Schedule 1:1 Intro Call
Ticket Type = GA Add to Main Event Sequence Upsell to VIP (Optional)

3. Execution Steps

  1. Map Fields: Ensure Tixified is mapping the 'Ticket Name' to a custom field in Keap called 'Current_Event_Ticket_Type'.
  2. Define Tags: Create tags for [Event Name] - VIP, [Event Name] - GA, and [Event Name] - Staff.
  3. The Trigger: Set the Purchase goal to trigger the Decision Diamond logic.

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