Keap SMS Multi-Channel Engagement Guide

Email open rates for events hover around 20%. SMS open rates are nearly 98%. If you aren't using Keap's SMS features for your event, you are leaving engagement on the table.

Why SMS for Events?

Events are time-sensitive. SMS allows for real-time communication that cuts through the noise of a busy attendee's inbox.

The SMS Sequence Strategy

Integrate these touchpoints into your Keap Campaign Builder:

• The 24-Hour Reminder: "Hey [First Name]! We are 24 hours away from [Event Name]. Have your QR code ready for scanning. See you at [Time]!"
• The Door Opening Alert: "Doors are now open! Head to the main hall for the keynote. Check-in is located at the South entrance."
• The Session Change: "URGENT: Session 'Growth Hacks' has moved to Room B. Starts in 10 mins!"
• Post-Event Survey: "Thanks for coming! Tap here to give us feedback and get your bonus resource: [Link]"

Technical Setup in Keap

1. Ensure you have the 'Mobile Number' field collected via Tixified. 2. In Keap, use the 'Send SMS' process node inside your event sequence. 3. Add 'Wait' timers based on the 'Event Date' field to ensure messages land exactly when needed.