KeapTemplate

Keap Pre-Event 'Know Before You Go' Automated Briefing Template

An automated email sequence template to decrease support tickets and improve attendee preparedness using Keap's dynamic content.

The 'Know Before You Go' Email Automation Template

Consistency is key to a professional event. Use these Keap email templates to automate your logistics communication 7 days, 3 days, and 24 hours before your doors open.

Email 1: The Logistics Overview (7 Days Out)

Subject: 📅 One week until [Event Name]! Essential logistics inside.

Body: Hi ~Contact.FirstName~, we are getting ready for you! Here are the key details you need to know:
- 📍 Venue: [Address Link]
- 🕒 Doors Open: [Time]
- 🅿️ Parking: [Instructions]
Don't forget to have your QR code ready on your phone!

Email 2: The Personal Itinerary (3 Days Out)

Subject: Your Personalized Schedule for [Event Name]

Body: Hi ~Contact.FirstName~, based on your ticket type, here is your itinerary... [Insert dynamic content block for Ticket_Tier_Tag]

Email 3: The 'Door Opener' (24 Hours Out)

Subject: 🚀 See you tomorrow! Your QR Ticket Attached.

Body: We are so excited to see you. Just a reminder to show this email at the gate... [Insert Merge Field for Ticket URL]

Keap Campaign Setup Instructions

  • Trigger: Date-based trigger set to [Event Date] minus X days.
  • Goal: Add a stop-sequence if the contact requests a refund (Tag: 'Refunded').
  • Advanced: Use Keap's 'Internal Notification' to alert the registration desk of any high-tier VIPs opening their 24-hour briefing.

Stop manually emailing your attendees.

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