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KeapWorksheet

Keap Post-Event Vendor Performance & ROI Assessment Worksheet

Measure vendor impact and ROI within Keap. This worksheet helps you track lead generation and sales attributed to specific event partners.

Evaluating Vendor ROI with Keap

Sponsors and vendors want to know their investment paid off. This worksheet helps you use Keap's reporting power to prove the value your event provided to your partners.

The Lead Attribution Framework

Assign a unique Lead Source or Tag to every vendor. When attendees interact with a vendor booth and their badge is scanned, Tixified sends that data to Keap with the vendor's specific ID.

Vendor Scorecard Metrics:

  • Total Scans: Total number of unique leads captured at the booth.
  • New Leads: Contacts who were NOT in your CRM prior to the event.
  • Lead Quality: Percentage of leads who completed a post-event survey 'Interest' field.
  • Sales Conversion: Dollar amount of sales tied to these contacts within 90 days.

Data Collection Worksheet

Fill out this section for each major sponsor after the event data has synced:

Vendor Name:________________________
Total Contacts Tagged:________________________
Email Open Rate (Follow-up):________________________
Opportunity Value Generated:$______________________

Generating the 'Sponsor Value Report'

In Keap, go to Reports > Marketing > Lead Source ROI. Filter by the dates of your event and the lead sources created for your vendors. This provides a professional export you can send to sponsors to secure their renewal for next year.

Insight: Don't just report on numbers. Use Keap to find the specific 'Top Lead' for each vendor and share that success story as a testimonial.

Turn your event data into sponsor-retaining insights.

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