KeapTemplate

Keap Post-Event Retargeting & Upsell Email Template

Convert attendees into repeat customers with this 5-part email sequence designed for Keap. Includes templates for recordings, merch, and next year's tickets.

Maximizing the 'Afterglow': The 5-Email Upsell Strategy

The 48 hours following an event are the most profitable for upsells. Use these templates in your Keap campaign to drive secondary revenue without any extra per-ticket costs from Tixified.

Email 1: The 'Thank You & Recording' Access (Sent +1 Hour)

Subject: You made it! Here is your exclusive access...

Body Content: Acknowledge their attendance, provide a link to the session recordings, and mention the Tixified-hosted event dashboard.

Email 2: The Merchandise Flash Sale (Sent +24 Hours)

Subject: Take a piece of [Event Name] home with you

Body Content: Offer a limited-time discount on event merch. Use Keap dynamic links to track clicks.

Email 3: The Early-Early Bird (Sent +48 Hours)

Subject: See you next year? (Insane discount inside)

Body Content: Launch next year's tickets on Tixified immediately. Since you only pay $49/mo (0% fees), you can offer aggressive early bird pricing to lock in cash flow.

Keap Campaign Implementation Steps:

  • 1. Create a tag in Keap called 'Attended - [Event Name]'.
  • 2. Set this tag as the 'Start' goal for your post-event sequence.
  • 3. Use Timer elements to space emails according to the timeline above.
  • 4. Use a 'Purchase Ticket' goal to stop the sequence once they buy for next year.

Keep 100% of Your Upsell Revenue

Stop paying commissions on every sale. Tixified plans range from $49 to $199 per month with 0% ticket fees. Perfect for high-volume event sequences.

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