Convert attendees into long-term customers with this pre-written email sequence designed to capture feedback and drive upsells.
The event isn't the end of the journey—it's the beginning of a long-term relationship. Use these 5 email templates within Keap to drive feedback and sales.
Subject: We did it! Quick favor?
Body: Hi [Contact.FirstName], thank you for joining us today! We are dying to know what you thought. Click here [Link to Keap Survey] to share your top takeaway. We read every single one!
Subject: Your event photos and resources inside...
Body: Relive the magic! Here is the link to the session recordings and the photo gallery. [Link]. By the way, many of you asked how to keep the momentum going. Stay tuned for a special announcement tomorrow.
Subject: Don't let the momentum stop here.
Body: The biggest challenge after an event is implementation. That's why we created our [Membership Name]. As an attendee, you get 20% off for the next 72 hours. [Insert Keap Checkout Link].
Note: Set these up in a Sequence within Keap's Campaign Builder. Use Goal Completion tags to stop the sequence once they purchase the upsell.
Automate Your Upsells with TixifiedFlat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialKeap Event Tag Architecture Guide
The complete Keap tag naming system for event organizers — 4 categories with consistent prefixes, 20+ example tags, and maintenance best practices.
KeapKeap Pre-Event Campaign Sequence Blueprint
The complete Keap campaign structure for pre-event nurture — trigger configuration, email sequence, date-relative delays, and campaign goals.
KeapKeap No-Show Recovery Email Templates
2 Keap campaign emails for no-show recovery — the goodwill bridge email and next-event priority offer. Uses Keap merge field syntax.