Keap Post-Event Content Repurposing & Lead Nurture Guide

Extending the Event Lifecycle

The event doesn't end when the attendees leave. This guide shows you how to capture the energy of your live event and funnel it into a Keap automation that drives sales for months afterward.

Phase 1: Content Harvesting

During the event, assign a team member to extract the 'Big Wins.' You need:

• 3-5 high-impact 60-second video clips.
• Top 10 questions asked during Q&A sessions.
• Attendee testimonials (Video and Text).

Phase 2: Building the 30-Day Nurture in Keap

Setup a 'Post-Event Nurture' sequence triggered by the [Event] - Attended tag. Map your emails as follows:

Phase 3: Measuring Engagement

Use Keap Lead Scoring to track who is clicking your links. Contacts that engage with more than 3 post-event emails should be automatically moved to a 'Hot Prospect' list for direct sales outreach.