Keap Post-Event Content Re-Purposing & Community Guide

The 365-Day Event Strategy Guide

Your event shouldn't end when the doors close. This guide shows you how to use Keap to turn recordings and assets into a long-term revenue stream.

1. Content Segmentation (Day 1-7 Post-Event)

Tag attendees based on the sessions they scanned into. In Keap, create 'Interest' tags for specific topics (e.g., Marketing, Sales, Operations). Use these tags to send targeted follow-up emails with 'Bonus' resources related to those specific sessions.

2. The 'Waitlist' Pivot (Day 14 Post-Event)

Immediately after the event, update your registration page to a 'Waitlist' form. Use Keap to capture these leads for next year, offering them the 'best price' once tickets launch. This creates a perpetual lead machine.

3. The Membership Upsell

If you have a digital membership or community, create an automation trigger for any contact tagged 'Attended [Event Name]'. Offer them a 30-day trial or a discount code as an 'Exclusive Attendee Perk'.