Keap Multi-Track Attendee Path & Interest Profiling Guide

Advanced Interest Profiling for Complex Events

Multi-track conferences provide a wealth of data. If an attendee spends all day in 'Marketing' sessions, your post-event follow-up should focus on marketing services, not sales or operations. This guide shows you how to automate this profiling using Keap and Tixified.

1. Setting Up Track-Specific Tagging

For every session or track in your event, create a corresponding tag in Keap. Examples:

• Track: Digital Strategy
• Track: Operational Excellence
• Track: Leadership & HR

2. Real-Time Data Collection

Utilize Tixified's session scanning feature. When a staff member scans a badge at the entrance of a breakout room, Tixified pushes that specific session data to Keap. This allows you to build a 'Behavioral Profile' for every attendee in real-time.

3. Personalized Post-Event Nurture

Instead of a generic 'Thank you for attending' email, use Keap's dynamic content blocks to show:

1. A summary of the track they attended most.
2. Links to presentation slides specifically for those sessions.
3. An offer for a product or service that aligns with that track's topic.

4. The Automation Logic Map

Map out your campaign so that if Contact has tag 'Track: Digital Strategy', they enter the 'Digital Strategy Upsell' sequence. If they have multiple track tags, prioritize the one with the highest attendance count or use a general 'Executive Summary' sequence as a fallback.