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Keap Multi-Day Event Schedule & Session Tagging Blueprint

Learn how to structure complex multi-day events in Keap using strategic tagging to track session attendance and attendee interests.

Multi-Day Complexity Simplified

Managing a multi-day event requires more than just a registration list. To truly leverage Keap, you need a blueprint that tracks which days an attendee is present and which sessions they find most valuable. This allows for hyper-personalized post-event follow-up.

The Tagging Hierarchy

Avoid 'tag bloat' by following this structured hierarchy within your Keap application:

Status Tags
  • Event: Registered
  • Event: Attended Day 1
  • Event: Attended Day 2
  • Event: No-Show
Interest Tags
  • Session: Marketing Masterclass
  • Session: Sales Automation
  • Topic: Scaling SaaS

The Automation Workflow

Your blueprint should follow this flow:

  1. Purchase: Tixified sends the 'Customer' and 'Event: Registered' tags to Keap.
  2. Check-in: As attendees are checked in via the Tixified app, a 'Day X: Attended' tag is applied.
  3. Session Engagement: Use QR codes in each session room that, when scanned, apply a session-specific tag in Keap.
  4. Post-Event: Keap triggers a sequence based on the Interest Tags collected during the sessions.
Pro Tip: Tixified's flat-fee pricing (from $49/mo) means you can create as many session tickets or 'add-ons' as you need without increasing your costs. This is perfect for complex multi-track events where other platforms would eat your margins with per-ticket fees.

Step-by-Step Setup Guide

Step 1: Define your naming convention. (e.g., [EVT] - [Event Name] - [Tag Type])

Step 2: Create the Campaign in Keap using 'Tag Applied' as the primary goal.

Step 3: Configure Tixified to pass specific ticket types as unique tags.

Step 4: Run a test registration to ensure the Contact Record is updated in real-time.

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